FINRA Wants to Link Your Firm Website to BrokerCheck

investment advisor complianceFINRA wants to make it easier for clients to check out your background and credentials.  It has asked the SEC to sign off on a proposal that would require firms to provide a reference and a link to BrokerCheck on their websites.

The proposed amendments to FINRA Rule 2267 (Investor Education and Protection) are designed to “facilitate and increase investor use of BrokerCheck information,” according to FINRA.

Another proposed rule would expand the information available to the public. Amendments to FINRA Rule 8312 would “permanently make available in BrokerCheck information about investment-related civil actions brought against associated persons by a state or foreign regulatory authority that have been dismissed pursuant to a settlement agreement.”

It has been a continuous effort on FINRA’s part over the past few years to maximize the use of BrokerCheck as a public resource, among other things with initiatives to expand and clarify the information available on it and to improve navigation of the site.  It looks as if the effort will continue. The initiatives are in various stages of completion and member firms should stay on top of developments.

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